Gift Card Gauge
October - November 2022
Fiserv
As employers continue to navigate the “great resignation,” employee engagement has never been more important – especially for remote workers. As a result, employers are looking for new ways to strengthen relationships with their employees to make them feel more valued. One way they are doing this is through regular incentives and rewards, with many employers turning to gift cards.
The Q4 results are available for download here. View the Fiserv Blog
August 2022
Fiserv
The holiday season is fast approaching. With inflation showing no signs of slowing down, consumers are starting to evaluate their shopping strategies. The Q3 2022 Gift Card Gauge from Fiserv ties directly to marketplace inflation news, highlighting that consumers likely will spend less this holiday season and also shop much earlier to spread-out their spending.
The Q3 survey is available for download here. View the Fiserv Blog
May 2022
Fiserv
Inflation has reshaped consumers’ spending habits. According to Fiserv’s Q2 2022 Gift Card Gauge, surveyed consumers say rising prices have not impacted their gift card usage. However, respondents are using their gift cards to shop smarter and to use them to counteract higher prices – relying on gift cards to purchase necessities rather than wants. Continue reading here.
View Fiserv Blog and download the Gift Card Gauge.
December 2021
Fiserv
When asked about their gift card purchasing behaviors this holiday season, consumers provided the following insights... Continue reading here.
View Fiserv Blog and Fiserv.com for additional December surveys and past editions.
October 2021
Fiserv
The October 2021 Gift Card Gauge from Fiserv found that 67% of consumers plan on purchasing the same number of gift cards in 2021 as they did in 2020. Another 73% plan on maintaining their same gift card purchasing habits into 2022.from Fiserv finds the gift card market remains constant - despite shifting consumer spending habits.
Click to view survey results and download the Gift Card Gauge.
August 2021
Fiserv
The key to employee happiness and retention? Employee rewards and recognition. Regular employee rewards like #FiservGiftSolutions can increase employee morale, office productivity, and workforce retention.
Click to download the Gift Card Gauge and State of The Industry Report.
June 2021
Fiserv
To prepare for the hustle and bustle of the holiday season, consumers are making a list and checking it twice. According to the June 2021 Gift Card Gauge from Fiserv, almost 60% or consumers will start their holiday shopping before November.
This recent edition is available for download
here.
May 2021
Fiserv
A bi-monthly survey of over 1,000 U.S. consumers age 18 and older, the
Gift Card Gauge from Fiserv helps merchants to better understand how consumers use gift cards. The May 2021 edition highlights the importance of eye-catching design to prompt consumers’ purchase of gift cards — including custom messages, use of photos / images, unique packaging, and different card sizes / shapes.
This recent edition is available for download
here.