Gift Card Industry Research

Fiserv : 19th Annual U.S. Prepaid Consumer Insights Survey
February 2022

The 19th Annual Prepaid Consumer Insights Survey from Fiserv explores the impact of digital adoption on U.S. consumers as they increasingly use gift cards to integrate with mobile apps, earn loyalty points, support small businesses and communicate value to employees.

View and download Report here.                  Visit Fiserv Blog.

Exploring the world of gifting and gift card
February 2022 

 

The RGCA Insights Committee recently commissioned consumer research with these objectives:

  • Understand gift card buying behaviors and motivations 
  • Uncover how gift cards fit in to the overall realm of gifting and celebrations
  • Identifying the most important gift card feature sets 

Leveraging the research experts at Hall & Partners, a  combination of qualitative and quantitative research methods were used to triangulate actionable insights.

View the full report here!  

Gift Card Gauge

December 2021
Fiserv

When asked about their gift card purchasing behaviors this holiday season, consumers provided the following insights... Continue reading here.

View Fiserv Blog  and Fiserv.com for additional December surveys and past editions.

October 2021
Fiserv

The October 2021 Gift Card Gauge from Fiserv found that 67% of consumers plan on purchasing the same number of gift cards in 2021 as they did in 2020. Another 73% plan on maintaining their same gift card purchasing habits into 2022.from Fiserv finds the gift card market remains constant - despite shifting consumer spending habits.

Click to view survey results and download the Gift Card Gauge.

August 2021 
Fiserv

The key to employee happiness and retention?  Employee rewards and recognition.  Regular employee rewards like #FiservGiftSolutions can increase employee morale, office productivity, and workforce retention.  

Click to download the Gift Card Gauge  and State of The Industry Report.

June 2021

Fiserv

To prepare for the hustle and bustle of the holiday season, consumers are making a list and checking it twice. According to the June 2021 Gift Card Gauge from Fiserv, almost 60% or consumers will start their holiday shopping before November. 

This recent edition is available for download here.

May 2021
Fiserv

A bi-monthly survey of over 1,000 U.S. consumers age 18 and older, the Gift Card Gauge from Fiserv helps merchants to better understand how consumers use gift cards.  The May 2021 edition highlights the importance of eye-catching design to prompt consumers’ purchase of gift cards — including custom messages, use of photos / images, unique packaging, and different card sizes / shapes. 

This recent edition is available for download here.