News & Research

What Does Fraud Look Like on Digital Wallets?

Over half of global e-commerce transactions will use digital and mobile wallets by 2023. So, to say that digital wallets have taken off over the last few years is an understatement...

Holiday Rewind: How the Shopping Experience Changed in 2021

With 2022 now underway, and sales results soon to be rolling in, we take a look back at what defined the 2021 holiday shopping season...

Starbucks Rewards : How the coffee Giant's mobile app became a winner

WSJ’s Heather Haddon explains why mobile technology has become a business priority for Starbucks and garnered it a loyal customer base...

Gift Card Sales Up Over Last 2 Years

"It's clear that the restaurant industry is starting to recover from the pandemic, but the nature of that recovery will continue to reveal itself as we take a deeper look at the numbers,"...


About the RGCA

Founded in 2008, the Retail Gift Card Association is the only trade association representing the closed-loop gift card industry, and is comprised of members committed to promoting and protecting the use of retail gift cards. RGCA members follow a code of principles that promotes best practice standards to help the industry grow, shaping it in ways that benefit both members and consumers.

With over 100 member companies, our membership includes large regional and national brands that operate in the retail, restaurant, travel, and entertainment space. Our retailer members issue branded gift cards and our supporting members work to enhance their gift card programs. Our supporting members make gift cards their priority in order to build lasting collaborative relationships with retailers to take their gift card programs to the next level.

Our Mission

Protect

Our members abide by our Code of Principles that promotes high standards and best practices, and our leaders advocate for policies affecting retailers & consumers.

Enhance

Members are provided with resources,  education and knowledge on the ever-changing industry and it’s advancements.

Promote

We proactively communicate the positive attributes of gift cards and promote their safety & security


Featured Members

Hear from our members

"Within the first year of joining, the educational content , depth of knowledge from veteran members, availability of networking opportunities, and overall camaraderie exhibited between members at the RGCA has put our gift card program light years ahead of where we were just twelve months ago.”

Jeff Hood
Zaxby's Restaurants

Headshot of Jeff Hood, who provided this testimonial

"Having been both a Retailer and Supporting Member, the RGCA provides tremendous value through their ability to give the closed-loop industry a unified voice and set best practices that ensure a positive experience around the full gift card life cycle."


Colleen Dorwart



Headshot of Colleen Dorwart, who provided this testimonial