CONSUMER PSA GOLD SPONSORS: View our tips on "Safe Gift Card Use"
The events of the past few years have pushed convenience stores to rethink traditional category management strategies...
Digital card sales in 2021 were the highest they've been in the years included in the report. Sales were driven by the...
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Founded in 2008, the Retail Gift Card Association is the only trade association representing the closed-loop gift card industry, and is comprised of members committed to promoting and protecting the use of retail gift cards. RGCA members follow a code of principles that promotes best practice standards to help the industry grow, shaping it in ways that benefit both members and consumers. With over 100 member companies, our membership includes large regional and national brands that operate in the retail, restaurant, travel, and entertainment space. Our retailer members issue branded gift cards and our supporting members work to enhance their gift card programs. Our supporting members make gift cards their priority in order to build lasting collaborative relationships with retailers to take their gift card programs to the next level.
Our members abide by our Code of Principles that promotes high standards and best practices, and our leaders advocate for policies affecting retailers & consumers.
Members are provided with resources, education and knowledge on the ever-changing industry and it’s advancements.
We proactively communicate the positive attributes of gift cards and promote their safety & security
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Jeff Hood Zaxby's Restaurants
Colleen Dorwart
