RGCA & the Incentive Gift Card Council are making efforts to improve Diversity, Equity, Inclusion, and Belonging in the gift card industry.
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About the RGCA

Founded in 2008, the Retail Gift Card Association is the only trade association representing the closed-loop gift card industry, and is comprised of members committed to promoting and protecting the use of retail gift cards. RGCA members follow a code of principles that promotes best practice standards to help the industry grow, shaping it in ways that benefit both members and consumers.

With over 100 member companies, our membership includes large regional and national brands that operate in the retail, restaurant, travel, and entertainment space. Our retailer members issue branded gift cards and our supporting members work to enhance their gift card programs. Our supporting members make gift cards their priority in order to build lasting collaborative relationships with retailers to take their gift card programs to the next level.


 

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Our Mission

Protect

Our members abide by our Code of Principles that promotes high standards and best practices, and our leaders advocate for policies affecting retailers & consumers.

Enhance

Members are provided with resources,  education and knowledge on the ever-changing industry and its advancements.

Promote

We proactively communicate the positive attributes of gift cards and promote their safety & security

Featured Members

Hear from our members

"When I first joined the RGCA, it was a great way to meet my peers and become more educated about the gift card industry. Over the years, it has been an important place to learn about the ever-changing landscape and important updates. I'm impressed with how the RGCA has been pivoting and refocusing its direction to become the single voice for the gift card industry.”

Julee Schmaus
SB Collectiv

"Having been both a Retailer and Supporting Member, the RGCA provides tremendous value through their ability to give the closed-loop industry a unified voice and set best practices that ensure a positive experience around the full gift card life cycle."

Colleen Dorwart



Headshot of Colleen Dorwart, who provided this testimonial