News & Research

E-commerce: The Trend that Dominated Retail in 2020

At the end of 2019, no one could have predicted the trends that would emerge in U.S. retail during 2020. From the panic-induced hoarding of toilet paper in March to a slew of bankruptcies among depart…

5 Retail Insights from a Covid Christmas

Holiday consumer spending offers insights into the retail industry, including ecommerce’s continued growth, consumer spending, and customer relationships. 2020 has been extraordinary...

Gift Card Purchasing Impact Research

The RGCA Insights Committee is currently in the planning process and in need of additional information to guide their decision making. By gaining a better understanding of how consumer purchasing of gift cards has been impacted, the RGCA can positio


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About the RGCA

Founded in 2008, the Retail Gift Card Association is the only trade association representing the closed-loop gift card industry, and is comprised of members committed to promoting and protecting the use of retail gift cards. RGCA members follow a code of principles that promotes best practice standards to help the industry grow, shaping it in ways that benefit both members and consumers.

With over 100 member companies, our membership includes large regional and national brands that operate in the retail, restaurant, travel, and entertainment space. Our retailer members issue branded gift cards and our supporting members work to enhance their gift card programs. Our supporting members make gift cards their priority in order to build lasting collaborative relationships with retailers to take their gift card programs to the next level.

Our Mission

Protect

Our members abide by our Code of Principles that promotes high standards and best practices, and our leaders advocate for policies affecting retailers & consumers.

Enhance

Members are provided with resources,  education and knowledge on the ever-changing industry and it’s advancements.

Promote

We proactively communicate the positive attributes of gift cards and promote their safety & security


Featured Members

Hear from our members

"Within the first year of joining, the educational content , depth of knowledge from veteran members, availability of networking opportunities, and overall camaraderie exhibited between members at the RGCA has put our gift card program light years ahead of where we were just twelve months ago.”

Jeff Hood
Zaxby's Restaurants

Headshot of Jeff Hood, who provided this testimonial

"Having been both a Retailer and Supporting Member, the RGCA provides tremendous value through their ability to give the closed-loop industry a unified voice and set best practices that ensure a positive experience around the full gift card life cycle."


Colleen Dorwart



Headshot of Colleen Dorwart, who provided this testimonial