News & Research

Ecommerce helped uplift retail in 2020—and it could be the key to merchant success in 2021

Ecommerce helped uplift retail in 2020—and it could be the key to merchant success in 2021 and beyond

Gift Cards Become Employee COVID Vaccination Incentives

The vaccines are here, and while rolling them out has presented some logistical hurdles across the country, employers have been ramping up efforts to get their respective workforces vaccinated in the bid to return to (some semblance of) normal. Some

2020 Holiday eGift Sales Up More Than 80% over 2019 as Retailers Look to Build on Digital Momentum

Data from Blackhawk Network’s BrandedPay™ Post-Holiday Report analyzes 2020 holiday spending and trends shaping the industry in 2021


About the RGCA

Founded in 2008, the Retail Gift Card Association is the only trade association representing the closed-loop gift card industry, and is comprised of members committed to promoting and protecting the use of retail gift cards. RGCA members follow a code of principles that promotes best practice standards to help the industry grow, shaping it in ways that benefit both members and consumers.

With over 100 member companies, our membership includes large regional and national brands that operate in the retail, restaurant, travel, and entertainment space. Our retailer members issue branded gift cards and our supporting members work to enhance their gift card programs. Our supporting members make gift cards their priority in order to build lasting collaborative relationships with retailers to take their gift card programs to the next level.

Our Mission

Protect

Our members abide by our Code of Principles that promotes high standards and best practices, and our leaders advocate for policies affecting retailers & consumers.

Enhance

Members are provided with resources,  education and knowledge on the ever-changing industry and it’s advancements.

Promote

We proactively communicate the positive attributes of gift cards and promote their safety & security


Featured Members

Hear from our members

"Within the first year of joining, the educational content , depth of knowledge from veteran members, availability of networking opportunities, and overall camaraderie exhibited between members at the RGCA has put our gift card program light years ahead of where we were just twelve months ago.”

Jeff Hood
Zaxby's Restaurants

Headshot of Jeff Hood, who provided this testimonial

"Having been both a Retailer and Supporting Member, the RGCA provides tremendous value through their ability to give the closed-loop industry a unified voice and set best practices that ensure a positive experience around the full gift card life cycle."


Colleen Dorwart



Headshot of Colleen Dorwart, who provided this testimonial