RGCA Forum 2021

2021 RGCA Forum Agenda

Since March of 2019, the closed-loop gift card industry has only assembled in virtual spaces. Today, there’s a profound need to gather gift card industry stakeholders in person to nurture the relationships that propel our industry forward. That’s why this year's Forum agenda will include special opportunities for networking, discussion, and collaboration, all the while presenting un-matchable education sessions and keynotes for attendees seeking actionable industry insights.

Unmissable content from industry leaders covers topics such as:
· Fraud impacts and trends
· Demonstrating the value of your gift card program
· eCommerce and digital transformation
· Gift card trends and innovations
· Legislative and regulatory updates
· Consumer research 
· Much more

Through spontaneous meetings, Q and As and social activities, this year’s agenda also leaves ample space for all attendees to engage with peers and partners. At the 2021 RGCA Forum, the floor is yours!

The Forum schedule is still being finalized and is subject to change. Please check back for more details on session topics and speakers as they become available.

All times are in Eastern.

2:00 pm - 5:00 pm RGCA Board of Directors Meeting



7:00 am - 12:00 pm

Innovation Lab Setup for Sponsors


11:50 am - 12:55 pm

IGCC Member Meeting and Lunch (for those attending meeting only)
The IGCC Member Meeting will focus on the B2B channel, with case studies from IGCC members on their strategy and approach for managing the B2B side of their respective gift card programs. Lunch will be offered to meeting attendees starting at 11:50 AM ET. The following IGCC member brands will present their case study at the meeting: 

Donnolee Silletti
Darden Restaurants

Eric Olsen

1:00 pm - 2:00 pm RGCA Member Meeting
Join RGCA leadership to receive key updates on each organizations coming out of 2021. Member feedback is needed in order to shape each organization's priorities for 2022 and beyond.

12:00 pm - 6:30 pm

Forum Registration and Innovation Lab

12:00 pm - 6:30 pm RGCA Ambassador Networking and Meetup - Presented by Gift Card Partners

12:00 pm - 4:00 pm

Member Legal Consultations


2:00 pm - 4:00 pm

Diversity Equity and Inclusion
The RGCA and IGCC are seeking guidance from the membership on how we can work to make the gift card industry more diverse, equitable, and inclusive. Join us for this discussion based session to help us make DEI a core part of the gift card industry.

Anne Jetter
AMJ Business Solutions

Steve Bradbery
SVP, North America and Canada

5:30 pm - 6:30 pm

Innovation Lab, Gift Card Games Kick-off, & Opening Reception


6:30 pm - 10:00 pm

Opening Dinner and Gift Card Games - Presented by Blackhawk Network and Westrock



7:30 am - 8:30 am

Breakfast - Presented by Stored Value Solutions (SVS)


8:30 am - 8:45 am

Forum Kick-off and Sponsor Recognition


8:45 am - 10:15 am

Demonstrating the Value of your Gift Card Program - An Interactive Small-Group Discussion
Despite the multiple streams of value that gift card programs can provide to a brand, RGCA members still encounter frequent challenges with helping senior leadership understand the benefits of the program and obtaining resources to effectively manage and grow their programs. Using the knowledge and experiences of your industry peers, attendees will develop strategies and methods they can apply at their own companies to better convey the value gift cards bring to your brand.


10:15 am - 10:45 am

Innovation Lab and Networking Break

10:15 am - 2:30 pm Member Legal Consultations

10:45 am - 11:15 am

RGCA Consumer Research Preview
What are consumers looking for from a gift card program? What has changed or not changed as a result of the global pandemic, which has propelled digital and contactless into the future? The RGCA is increasing our investment in research to help our members better understand consumers’ gift card wants and needs in our new world. We have taken a multi phased approach, building on last year’s research, triangulating on actionable insights that can help you make strategic decisions. Laurence Ridgwell, Strategy Director at Hall & Partners, is joining us to share key findings from the first phase of the research. Be on the lookout for the full results in November!

Laurence Ridgwell
Strategy Director
Hall & Partners


11:15 am - 11:30 am

RGCA Fraud PSA Preview
As an industry, it is important to show lawmakers, media, and consumers on how we are effectively managing and mitigating gift card fraud. At the RGCA Forum, we will share updates on this newly developed PSA.

Laura Parker
Gift Card, Senior Manager
Best Buy


11:30 am - 12:00 pm

E-Commerce & Digital Transformation: Have Gift Cards Been Left Behind? - Presented by GiftNow
The findings from the new research study “Evolution of Gift Cards: From Transactions to Engagement" conducted by Incisiv and commissioned by GiftNow will serve as a basis for a strategic discussion on recent data on gift card trends and their impact on retailers and merchant’s current physical and digital gift card maturity. This session will include strategic recommendations on four areas to focus on to capitalize on digital gift card growth opportunities.

John Grech
Chief Commercial Officer

12:00 pm - 1:30 pm Lunch and Innovation Lab - Presented by Stored Value Solutions (SVS)

1:30 pm - 2:30 pm

Driving Innovation in Times of Rapid Change: Case Studies in how Retailers, Restaurants, and Service Providers Drove Innovation and Change in the Past Year - Presented by Stored Value Solutions (SVS)
The past 18 months… for all of its challenges, offered many lessons for all of us in the gift card space! One of those lessons was how to pivot in short order to continue to serve customers. We saw mass amounts of change and innovation in the gift card world and we saw more interest from the C-Suite! In this session, SVS will provide real life case studies on retailers, restaurants, and partners that were able to escalate or even overhaul their product roadmap to drive change and even growth in their gift card programs. We will also discuss how to keep the C-Suite interested as things “return to normal”… whatever that means!

Jenny Parris
Senior Vice President, Global Marketing, International Sales and Client Relations
Stored Value Solutions (SVS)


2:30 pm - 3:15 pm

In-Person Coffee Hour Pt. I
Despite not being able to come together in-person for more than a year, one of the greatest successes the RGCA has experienced during the age of COVID are our weekly Coffee Breaks. These engaging peer-to-peer discussion groups are essential for members so they can share ideas and best practices on new trends and day-to-day issues you encounter while administering or supporting a gift card program. During the Coffee Hour, the floor is your to discuss the topics and trends that are most relevant to you and your brands.

3:15 pm - 5:30 pm Member Legal Consultations

3:15 pm - 4:15 pm

Gift Card Programs – A Fast Changing Landscape - Presented by Gift Solutions from Fiserv
From holiday shopping promotions to employee incentive programs, gift card programs are a fast changing landscape. With a focus in these two areas, Fiserv will moderate a panel discussion with industry peers to discuss the trends, innovations, and customized gift card experiences we can expect moving forward. Our panelists will provide their company-specific point-of-view, and discuss examples of their own real-time gift card programs. The panel discussion will provide the RGCA Forum audience with industry peer-to-peer input and insights.

The session will include audience interaction, and Q&A.

Moderator: Tom Niedbalski
SVP, Business & Client Development

Kim Sobasky
Director, Gift Cards
Inspire Brands

Christine Mitchell
Director, Gift Card Program
Panera Bread

Peter Davison
Director, Disney Gift Card Services and Co-branded Credit Card
The Walt Disney Company

Laura Parker
Gift Card, Senior Manager
Best Buy

4:15 pm - 5:30 pm
Innovation Lab and Networking Break

5:30 pm - 6:30 pm

Reception and Networking - Presented by Optimum Card Solutions


6:30 pm - 8:00 pm

Dinner and Gift Card Games -  Presented by Optimum Card Solutions

8:00 pm - 11:00 pm
Reception and After-party - Presented by Incomm Payments



7:30 am - 8:30 am

Breakfast Presented by Stored Value Solutions (SVS)


8:30 am -10:00 am

In-person Coffee Hour Pt. II


10:00 am - 10:45 am

Legal and Regulatory Update
Staying on top of legal and regulatory trends on a federal and state level is an important part of many members' role at their companies. Hear from the RGCA legal counsel at Card Compliant on some of the newest developments from across the US and how they could impact your brand and the sale of gift cards at large.

Elish Meyers
Rouse Frets White Goss Gentile Rhodes, P.C. (RGCA Legal Counsel)

10:45 am - 12:00 pm Member Legal Consultations

10:45 am - 11:45 am

Finally – Some Good News About Fraud - Presented by Blackhawk Network
Don’t be discouraged by fraud. Technology advances in the payment ecosystem now provide multiple points of preventative measures to detect and decline suspected fraudulent transactions. Amy Duncklemann (Mercator Advisory Group) will share new research with Marina Hodges (RGCA Fraud Committee Co-Chair) about effective fraud management in today’s growing ecommerce world and why gift cards are a less attractive target to fraudsters. We’ll also hear from District Attorney Investigator Felix Salazar and Skeet Rolling (Incomm) as they share their insights and best advice with Kevin Halvorsen (RGCA Fraud Committee Co-Chair).

Amy Dunckelmann
Vice President, Research Operations
Mercator Advisory Group

Marina Hodges
Senior Director Product Marketing, RGCA Fraud Committee Co-Chair
Blackhawk Network

Felix Salazar
District Attorney Investigator 
San Diego County District Attorney's Office

Jarrod Price, CFCI
Director, Fraud & Risk
InComm Payments

Kevin Halvorsen
RGCA Fraud Committee Co-Chair

11:45 am - 1:00 pm

Grab & Go Lunch, Gift Card Game Awards, and Innovation Lab Tear Down Presented by Stored Value Solutions (SVS)

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