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RGCA Knowledge LIbrary

Welcome to RGCA's new industry media channel. This site is intended to provide gift card industry stakeholders with a centralized collaborative library for news, insights, member interviews, and resources.

New Resource for the Gift Card Industry

March 5, 2026

The Retail Gift Card Association (RGCA) is connecting industry voices through this new, dedicated digital news and resources channel. Our new platform will serve as the definitive source for all things gift cards, credentialing the RGCA as the industry's preeminent thought leader and unifying force while inviting collaboration among other key stakeholders.

Paper Gift Card Evolution and Future Applications

April 27, 2026

Since its 2010 introduction, the engineered paper gift card has evolved into a dominant retail substrate and now enables smart RFID-enabled capabilities. Today’s innovations transform static cards into dynamic engagement tools that drive revenue, marketing efficiency, fraud prevention, and real-time personalization, positioning paper gift cards as scalable, high-impact retail solutions.

2026 RGCA Committee Snapshot: Driving Strategic Growth

April 22, 2026

The Retail Gift Card Association’s 2026 committee initiatives highlight how collaborative, member-led efforts drive industry growth, innovation, and trust. Through strategic pillars of knowledge, voice, and networking, RGCA committees advance shared goals, strengthen stakeholder value, and position the organization as the leading authority in the evolving gift card ecosystem.

Emerging Trends Shaping Gift Card Program Strategy

April 18, 2026

RGCA’s latest proprietary research reveals how evolving consumer behaviors and industry strategies are reshaping gift card programs. Blending consumer and expert insights, the study highlights digital adoption, revenue impact, and data-driven optimization, positioning gift cards as increasingly strategic tools for driving growth, engagement, and competitive advantage.

Street Interviews: Why Gift Cards Are a Go-To Gift

April 17, 2026

We hit the streets to hear what everyday people think about gift cards and what really makes the perfect gift. From thoughtful flexibility to personal choice, see why gift cards continue to stand out—and learn a few simple tips to get the most value from them.

The Power of Comprehensive Gift Card Reporting

April 14, 2026

Effective gift card reporting turns fragmented, manual processes into a strategic advantage. By using clean, consolidated data and advanced analytics, organizations gain insights, make better decisions, and optimize performance—transforming reporting into a driver of growth.

RGCA Strengthens Consumer Trust in Gift Cards

April 5, 2026

Our very purpose as the voice of the industry is rooted in ensuring that every consumer has the best possible experience with gift cards. We've launched two major consumer campaigns that demonstrate the industry's shared commitment to trust, transparency, and a secure gift card ecosystem.

The RGCA: The Voice of the Industry

April 2, 2026

Gift cards play a central role in modern shopping, offering flexibility and convenience for consumers and opportunities for innovation across the retail industry. As the sector evolves, strong leadership, collaboration, and consumer trust are essential to support growth, navigate change, and ensure gift cards remain secure, valuable, and widely trusted.

Interview: Karice Moore

March 27, 2026

Karice Moore’s journey in the gift card industry reflects deep expertise, curiosity, and passion developed over 16 years. In this Q&A, she shares insights on innovation, consumer trends, and the evolving role of gift cards, highlighting their growing importance, flexibility, and future potential in a rapidly changing retail landscape.

The Best Thing You'll Find During Spring Cleaning

March 25, 2026

Spring cleaning isn’t just for your home—it’s also the perfect time to rediscover unused gift cards. Often overlooked, they offer flexibility, budgeting benefits, and added savings opportunities. By putting them to use, consumers can unlock extra value, simplify spending, and enjoy convenient, guilt-free purchases across everyday needs and special treats.

Interview: Karen Booker

March 24, 2026

Karen Brooker’s 30-year career in the card industry highlights her expertise, leadership, and passion for innovation. In this Q&A, she shares perspectives on gift card benefits, industry growth, and community, while reflecting on how the evolving landscape has shaped her professional journey and continues to inspire creativity and collaboration.

Maximize Your Gift Card Program: Uncovering Multi-channel Opportunities

March 20, 2026

Expanding your gift card strategy isn’t just about selling more—it’s about reaching smarter. Often overlooked channels like BNPL, bulk sales, PIN-on-receipt, and loyalty platforms can unlock new revenue, attract diverse customers, and strengthen engagement, helping brands stay competitive and relevant in an increasingly omni-channel marketplace.

Going Global with Gift Cards: A Practical Guide for Brand Leaders

March 13, 2026

Going global with gift cards isn’t just about expansion—it’s about strategy. With rapid market growth worldwide, brands can unlock new revenue and reach customers, but success depends on strong domestic foundations, clear goals, and thoughtful localization to navigate regulations, cultural differences, and market-specific opportunities.

Upcoming Industry Event: GCVA Conference

February 25, 2026

The Gift Card & Voucher Association Conference 2026 brings the UK gift card industry together to discuss fraud, innovation, and market trends. It combines expert insights, networking, and cross-sector collaboration, helping attendees share best practices and strengthen the ecosystem around payments, loyalty, and consumer trust.

Interview: Julee Schmaus

March 10, 2026

Julee Schmaus brings extensive experience in the gift card and financial services industry, with a background spanning corporate program management and industry advocacy. In this Q&A, she discusses the close-knit nature of the gift card world, the growing impact of AI-driven innovation on gifting experiences, and the continued importance of fraud prevention and consumer education in protecting against scams and misuse.

Gift Card Fraud Ahead of the World Cup

March 9, 2026

As Atlanta prepares to host the FIFA World Cup, it also faces heightened risk of organized gift card fraud. Industry leaders warn scams are increasingly sophisticated and global, urging retailers, payments firms, and law enforcement to collaborate, adopt advanced technology, and strengthen trust and security.