The Retail Gift Card Association (RGCA) is a member created and member sustained, non-profit trade association. Formed by retailers in 2008 with a mission to create consumer centered policies and procedures for members that will let consumers continue to confidently buy and use the cards that have become the #1 gift choice over last several years.
RGCA membership is open to retailers, restaurants, suppliers, distributors, and travel-and-entertainment merchants that issue closed-loop gift cards in North America and whose primary revenue is not derived from gift cards.
The RGCA is a corporation membership. The number of individual members from each company will depend on the level of membership the company joined. Please refer to the RGCA Member Benefits Matrix for more information.
Members must be retailers, suppliers, and distributors that issue closed-loop gift cards and who agree to abide by the Code of Principals which may be viewed on the RGCA website.
Applicants must be retailers, suppliers, and distributors who issue closed loop gift cards but whose primary revenue in not derived from gift cards.
The RGCA currently offers three levels of memberships: Leadership, Executive, and Associate. Details on the benefits of each level are available here.
Third party mall companies, incentive companies and gift card representatives and agencies are not eligible for membership in the RGCA. There may be a few exceptions where these companies may also be retailers who issue their own proprietary closed-loop gift card but also a gift card mall. Ex: Walgreens, Target, Walmart, Costco.
There may be occasions where it would benefit the industry to unite the RGCA’s voice with these companies but only in a strategic capacity to leverage our resources for the greater good of the industry.
Based on feedback from our members, below are some of the current initiatives the RGCA is focusing resources on:
The RGCA is a member-sustained association; as such, the budget and the allocation of the budget will be dependent on the number of members who support the association.
Gift card vendors, suppliers, processors, marketers, etc. are eligible for membership in the RGCA. There may be occasions where it would benefit the industry to unite the RGCA’s voice with other associations, companies, or events, but only as a non-member.
Usage of the RGCA logo is voluntary. We encourage all members of the RGCA to prominently feature the logo on their website, collateral, and gift cards to reinforce that their gift cards offer “consumer friendly” practices. The RGCA will distribute press releases that promote the association of the RGCA logo and the Member as a “best practice” company.
There are sponsorship opportunities available for membership meetings, educational webinars and other events. All presentations are required to be educational first with the opportunity to tie in your company’s value proposition as a secondary focus. To request information on how to become a sponsor contact firstname.lastname@example.org.