Gift card exchanges began popping up after consumers started selling or trading their unused gift cards on their own – often through unsafe channels. RGCA recommends consumers to educate themselves on gift card exchanges before selecting one. Read the full story.
WASHINGTON D.C., July 8, 2014 – Americans love giving and receiving gift cards. They are always in demand and present retailers with significant incremental sales opportunities. This is according to new consumer research from the Retail Gift Card Association (RGCA). The Association surveyed more than 1,100 US consumers on their use of gift cards, preferences