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Category Archives: Industry Articles

E-Gift Cards Breathe Life Into Closed-Loop Market

    Are You Prepared? Prepaid Press Edition: April 1, 2011 Rivka Gewirtz Little To mark its 40th birthday in March, Starbucks launched an incentive program that randomly offered $40 e-gift cards to users that checked into a Starbucks location on Foursquare and unlocked a so-called Tribute Badge. The program is a prime example of a trend

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    Gift Card Weekend Jan 6th – 8th!

      Gift Card Weekend, the first event of its kind in the industry, will take place January 6 – 8, 2012, giving consumers a chance to get more out of the gift cards they just received as a holiday gift. Participating brand partners have made special deals, offers and features available to consumers during this exciting

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      Gift Cards Still A Safe Bet

        Gift Cards Still A Safe Bet Holidays #1 Most Requested Gift  Media Contact:        Rebekka Rea 405-475-2902 Gift Cards remain as the most popular holiday gift requested for five years running.  57.7% of consumers want gift cards or gift certificates as holiday presents according to the National Retail Federation (NRF) 2011 Holiday Consumer Intentions and Actions

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        Money can’t buy you love…but a Universal Gift Card can!

          Valentine’s Day is easy for men, all they have to do is buy a bunch of roses or box of chocolates and their significant other will be over the moon. What about us girls though? There’s no easy gift to give to men on Valentine’s Day! Foxnews.com put together a list of the worst gifts

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          Most popular retail gift cards can be used just like cash

            Oklahoma business Q&A with Rebekka Rea, executive director of the Retail Gift Card Association  Published: January 5, 2012 Q&A with Rebekka Rea Rebekka Rea, executive director for the Retail Gift Card Association, headquartered in Oklahoma City. – PROVIDEDMost popular retail gift cards can be used just like cash Q: Gift cards are a very popular

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            Mother’s Day Goes Digital with Personalized eGift Cards

              Retailers Offer Promotions for eGifts Powered by CashStar: Helping Families Give Moms What They Really Want PORTLAND, Maine, May 10, 2012 (BUSINESS WIRE) — Mother’s Day is now only second to Christmas as the largest eGift holiday, reports CashStar, the digital gifting and incentives company. Responding to consumer demand, a number of retailers are currently

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              Walmart Identifies Top Easter Trends: Customers Focusing on Price, Personalized Gifts and Fresh Meals this Easter

                BENTONVILLE, Ark., April 4, 2012 /PRNewswire via COMTEX/ — According to Walmart customers, when it comes to celebrating the spring’s biggest family holiday, Easter, the ability to personalize their Easter basket and including fresh ingredients in the family meal are key motivators. Walmart listened and has broadened its Easter assortment to ensure customers can purchase

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