Over the last few years, there has been great momentum in the discussion about the current and potential impact of generative artificial intelligence (AI). Much like streaming providers during the pandemic or shovel salesmen during the gold rush, companies that supply the power behind AI applications have seen their valuations skyrocket. However, in the finance […]
There’s a nuance to the greater buy now, pay later (BNPL) landscape that retailers are only just now beginning to grasp. White-label embedded installment options, which allow shoppers to use their own bank-issued credit card to pay over a set period of time with interest-free installments, can be transformative for businesses looking to get an […]
Ask any retailer and they’ll tell you it’s rough out there. Scaling profitably has become the persistent headache most brands can’t overcome. There’s not a lot of patience in the market for retailers that are losing money. Digital-native brands that went public, like Allbirds and Warby Parker, are down 70 percent to 90 percent from […]
Recently Wripple conducted our third Team Up Research study aimed at understanding how freelancers and the companies that hire them come together to get great work done. Given the essential role that blended teams of freelancers and full-time employees play in the modern marketing workforce, this latest version of our Team Up Report takes a […]
Ikea announced earlier this month that it will be providing 3,000 staff and 500 leaders artificial intelligence (AI) literacy training in an effort to embed the technology across its organization and embrace the “future of technology and humanity,” the company said in a news release. The courses offered include AI Fundamentals, Responsible AI, and Mastering […]
Even though moms will be celebrated in a few weeks, the time is right for e-commerce businesses to start planning for a successful Father’s Day selling experience. The holiday presents a prime opportunity for online businesses to produce new sales and increase customer retention. According to the National Retail Federation (NRF), three-quarters of consumers celebrated […]
Like every industry, retail is experiencing an artificial intelligence boom — and like other industries that operate with such small profit margins, any competitive edge is not only welcome but necessary to survive. AI offers benefits in five key areas for retailers: personalization, visual search, virtual reality (VR) and augmented reality (AR), predictive analytics, and […]
In the crowded and rapidly changing world of e-commerce, understanding the importance of loyal customers is key to achieving sustainable growth and long-term success. VIP customers significantly impact a business’ bottom line, often contributing a substantial portion of total revenue. For context, these are the customers who continue to buy from you over and over […]
As part of the Benchmark Report: 2024 Digital Gift Card Leaders, U.S. Edition, a comprehensive report produced by NAPCO Research in conjunction with Blackhawk Network, 100 U.S. merchants’ e-commerce gift card programs were evaluated, including the purchaser and recipient experience for both digital and physical cards of the brands’ own gift card, based upon 135 […]
In a world with endless snack options, many CPG brands are looking to stand out in the supermarket aisle by taking a sound-on approach to marketing and investing in a sonic identity. Consumer packaged goods have long used sonic cues in advertising to give their products personality, such as those with familiar brand mascots like […]